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Sasson (Sassy) Reuven was born and raised in Beer Sheva, Israel, and joined the IDF (Israel Defense Forces) in 1973. Sassy served in the Red Beret Paratrooper Brigade Unit, where he participated in the Raid on Entebbe mission.

After receiving his engineering degree in 1984, from Brooklyn Polytechnic, now known as NYU, Sassy traveled to Los Angeles where he served as the director of security for El Al Israel airlines. There he met his wife Susan and settled in Calabasas, California and raised three children.

After his family, his greatest joys are sharing his account of freeing the Jewish hostages in Entebbe and operating his construction development company.